Because the shortest sales cycle lies with existing or recent customers, sales teams often miss the opportunities that exist in reaching out to past customers and untapped prospects or markets. However, revenues won’t continuously grow without diversifying the customer base.
MarketCall Group is a partner to your company in helping you identify your next customers. Revisiting opportunities with past customers – those who have slipped further down the call list due to the time since the last sale – can often yield quick results. MarketCall Group can systematically keep in touch with those past customers, further cultivating the relationship and identifying when the next buying cycle will occur. In addition, we can pursue new markets or new prospects in current markets. When you reach out to untapped prospects you not only grow the overall potential revenue of your company, but you also minimize the negative impact of the loss of any significant customer.